Adobe announces a Flash-based Media Player
Posted by Dresonic on April 16, 2007
It looks like Adobe is looking at getting a slice of the desktop media player pie, but they insist that they are playing on neutral ground. Adobe has just entered into the market with a flash based media player that is plainly not aimed at competing.
The Adobe Media Player (formerly Philo) will work both online and on the desktop without a web browser using the Flash platform. The player has a flash based video playback and includes a number of social features like tagging, rating, and sharing videos with contacts. It can be branded, tracked and monetized as well as protection for the content that is embedded.
The Media Player, of course, runs off of Adobes new Apollo rich internet application development platform that Adobe has been trying to push on users recently, and works with both Mac and PC operating systems
The launch date is scheduled for a late spring beta release, and it is rumored that 90% of major media companies are testing the Adobe Media Player.
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